A recent report from Morning Consult notes that 52 percent of Gen Z are already frequent travelers, on par with Millennials, and destinations and travel brands must understand their unique travel behaviors and expectations.
Gen Z travelers are more likely to come from urban or suburban areas, with no one region of the U.S. standing out compared to another. Gen Z travelers are more likely to have lower incomes than other generations.
Travelers from this youngest generation are motivated by similar things to other generations, such as relaxation and spending time with loved ones, but these are less relevant.
Gen Z travelers are more motivated than other generations to experience adventure, improve mental health, seek out cultural experiences and check items off of a bucket list.
About one-fifth of them also are motivated by spending time on their own. More than half of Gen Z travelers note that they will visit a national park in the next year and 54 percent say they’ll go to a resort.
Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina. NewsLink provides information to nearly 4,800 tourism industry leaders, media and government representatives across the state. It distributes valuable information on Visit NC’s marketing and promotional efforts, tourism-related research, state, national and international trends, media leads, updates on conferences and events, and more.
