Recent research from Destination Analysts asked American travelers about their use of ChatGPT and other AI and found notable levels of excitement about this technology.
Six percent of American travelers report having used ChatGPT, and two percent for travel purposes. More than a quarter of travelers say they are interested or very interested in using this technology for travel inspiration and/or trip planning.
While The New York Times reported that ChatGPT is a game-changer for the travel industry, there are limitations.
Data that can change frequently, such as airline schedules and weather forecasts, are not accessible and the differences between reliable and unreliable information are not always clear.
Using the technology as a starting point for trip planning should be followed up by fact checking and enhancing. There are also concerns about using software to undermine the value of travelers reviews.
Related stories: Sound Strategy – What is the future of AI in our visitor economy?
Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina. NewsLink provides information to nearly 4,800 tourism industry leaders, media and government representatives across the state. It distributes valuable information on Visit NC’s marketing and promotional efforts, tourism-related research, state, national and international trends, media leads, updates on conferences and events, and more.