Food experiences play major role in Americans’ vacation planning

Food experiences play major role in Americans’ vacation planning

March 21st, 2023

The culinary scene is important to many American travelers, reports Destination Analysts, as more than a third of American travelers say that they researched the food experiences in the place they visited in the past 12 months.

Nearly a third say they waited in line to try a well-known food item or experience. In addition, nearly half of travelers say that food/cuisines are important trip motivators.

In fact, Food Trails, according to Food & Wine, are one of the biggest travel trends expected in 2023.

The 2023 Hilton Trends Report also notes that nearly half of the travelers surveyed are looking for immersive and authentic cultural experiences such as food and beverage.

Immersive culinary travel such as this is when travelers actively seek out food that’s special to a region. According to a recent report by World Food Travel , more than three-quarters of travelers believe that local food helps them better understand the culture of the destination they are visiting.

In Destination Analysts’ State of the American Traveler report, culinary interests while travelers are particularly high among Gen X and Millennial travelers. Nearly 70 percent of each group say that this is important to them while traveling.

Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina. NewsLink provides information to nearly 4,800 tourism industry leaders, media and government representatives across the state. It distributes valuable information on Visit NC’s marketing and promotional efforts, tourism-related research, state, national and international trends, media leads, updates on conferences and events, and more.

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