According to a report from Destination Analysts, more than 40 percent of American travelers say they make a conscious effort to reduce the environmental impact of their travel.
Expedia reports that while the vast majority of travelers look for sustainable options while traveling, many are overwhelmed by the process and many are seeking the information from trusted travel sources.
Half of survey respondents report using local destination, tourism or visitor resource groups as a trusted source of information.
The most desired types of sustainable travel information include recommendations for locally owned businesses and restaurants in a destination, transportation options that have lower impacts, information on how to engage with local cultures, and lodging choices that have lower environmental impact.
However, Expedia also reports that authenticity when promoting sustainability is key. Seventy percent of travelers have avoided a destination or transportation option that the traveler felt was not truly committed to sustainable practices.
Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina. NewsLink provides information to nearly 4,800 tourism industry leaders, media and government representatives across the state. It distributes valuable information on Visit NC’s marketing and promotional efforts, tourism-related research, state, national and international trends, media leads, updates on conferences and events, and more.
