Despite concerns about the economy in 2023, new research shows most Americans plan to travel during the upcoming 12 months.
Travel Pulse reports a study by MMGY Travel Intelligence reveals Americans will likely travel even more in 2023 than in 2022.
According to the Winter Edition of the Portrait of American Travelers, six in ten American adults plan to take a trip in the next 6 months.
MMGY also reports that loyalty to specific travel brands is waning with less than half of travelers reporting loyalty to a specific airline or hotel brand.
As potential visitors seek new experiences and save money, this trend may continue.
Online travel agencies, however, are still popular with three-quarters of American leisure travelers using at least one to compare prices and availability.
Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina. NewsLink provides information to nearly 4,800 tourism industry leaders, media and government representatives across the state. It distributes valuable information on Visit NC’s marketing and promotional efforts, tourism-related research, state, national and international trends, media leads, updates on conferences and events, and more.