Nearly a third of American travelers report that, within the next 12 months, they would like to visit a destination they have already visited.
Destination Analysts reports that a repeat visit, food/cuisine, general atmosphere and adventure top the list of reasons to visit a destination, after visiting friends/family who live in destination.
Millennials are more likely than other generations to visit a destination for food/cuisine and adventure.
Travelers still agree that they will take fewer road trips and/or stay closer to home in the near-term if gas prices don’t come down. More than one-third of travelers say their household is worse off financially than last year, but a quarter still think it’s a good time to spend money on leisure travel.