Late fall and early winter travel expectations are holding strong, reports Destination Analysts in its most recent report. Most desired trip aspirations are visiting friends/family, visiting a destination they’ve visited before and food/cuisine.
For Millennials and Gen Z travelers, adventure and food are the most important drivers, while Gen X and Boomers are more likely to look for a previously visited destination and beaches.
Top travel priorities for Americans continue to be having fun and relaxation. In terms of what it means to relax while traveling, the majority of respondents said being in a quiet/peaceful location, beach time, chilling out poolside, enjoying culinary experiences, and luxury hotel experiences.
Millennials are more likely to consider being physically active as relaxing, while Gen Z are more likely than other generations to find shopping relaxing.
Story courtesy Visit NC NewsLink, a weekly e-newsletter from the Economic Development Partnership of North Carolina.