Commercial seafood harvesters asked to participate in survey on national seafood marketing practices

Commercial seafood harvesters asked to participate in survey on national seafood marketing practices

October 4th, 2022

Commercial seafood harvesters can help to increase the visibility of the domestic seafood sector and the role seafood harvesters play in supporting the nation’s food system.

NOAA Fisheries, the University of Maine, and the U.S. Department of Agriculture are trying to better understand how the nation’s commercial seafood harvesters market their catch. The team sent a pre-survey questionnaire to identify commercial harvesters who engage in direct marketing practices and will distribute a survey early next year.

Researchers hope survey responses will:

  • Fill data gaps on seafood marketing at the national level
  • Increase understanding of local and regional seafood marketing practices
  • Remove barriers to direct marketing for the commercial fishing sector
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Sample of the questionnaire sent to fishing permit holders requesting their participation in the American Seafood Harvesters Marketing Survey.
Sample mailer inviting commercial fishing permit holders to participate in survey. Photo credit: University of Maine

If you are a commercial harvester and have received a questionnaire via mail, please complete and return it as soon as possible. It can be filled out via a returnable postcard or online, and should take less than 5 minutes to complete. Didn’t receive the pre-survey and think you should have? To receive a unique link to fill it out online, contact Dr. Sahir Advani at sahir.advani@maine.edu or (778) 223-6647.

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